Book Excerpt: Inverted Hem

Below is an excerpt from my book Gold Standard.

Inverted Hem:

No one ever wants to be the first to invest in a new brand or product, especially in the middle of a financial crisis. People want to wait for that tested sure thing before they put skin in the game. By then, the designer’s company has either wasted away or, hopefully, found another way to succeed.

Fashion is cyclical, and if you, a store owner, really feel strongly about a new style that is not familiar, it may take longer to get customers interested in the clothes. But wouldn’t you rather be known as someone who bought something fresh and new, rather than buying something that is part of the pack?

Conversely, if you, a designer, are doing a trouser line, you may have to bring it back for a few seasons. It may take a little while to catch on. In advertising, it’s subliminal. When you see a shoe and it’s in every fashion magazine, suddenly people are wearing them.

Helmut Lang and Missoni do prints and zigzags that scream their name. You know when it’s a Burberry. It’s staying true to the branding and how you want the design. It makes you a cohesive brand rather than schizophrenic. It’s important to maintain your presence until you get to a tipping point where they recognize you.

kym-gold-book-quote-sell

In my experience, I have found most people don’t know what the hell they’re talking about. That’s the truth. So, in really knowing my product, and really believing in it, I have always had to become a stronger saleswoman and sell the shit out of it so I can find that other way in. I’m the one who designed it; I know every part of that garment.

Designers or arty types shouldn’t necessarily do sales, but no one is going to sell better than the creator. The salespeople will never know the brand as well as the designer. The salespeople who can sell a brand as well as the designer are far and few between.

For more information about Gold Standard: How to Rock the World and Run an Empire, check out the book’s page.

Carrie Pilby

cp-invite

As one of the co-producers of the film Carrie Pilby, I’m excited to announce that the movie will soon be released worldwide! US premiere date to come soon, so keep checking back for updates. Carrie Pilby is the story of a young woman of high intelligence, who struggles to make sense of the world as it relates to morality, relationships, sex, and leaving her apartment.

Directed by: Susan Johnson

Starring: Bel Powley, Nathan Lane, Vanessa Bayer, Gabriel Byrne, Jason Ritter, Colin O’Donoghue, William Moseley, and Desmin Borges

For more information about the film please visit its website at www.carriepilbythemovie.com.

-Kym

PHXFW | Phoenix Fashion Week 2016

PHXFW #PHXFW

I’m excited to announce that I will be returning to Phoenix Fashion Week (PHXFW) at Talking Stick Resort this year! I had such a fantastic time last year and can’t wait to see all the new fabulous designers that are joining us this time.

business of fashion seminar

The Business of Fashion Seminar Series, presented by FIDM, runs from October 13th through 15th, 2016. Register for my seminar, “How I Did It…$1 to $100 Million in Sales,” which will take place on Saturday, October 15th at 12:00PM. Tickets can be purchased here.

For more information on #PHXFW 2016, visit www.phoenixfashionweek.com.

See you all soon!

-Kym

 

Interview with Boss Girl Creative

Boss Girl Creative is a podcast by Taylor Bradford that teaches the whats, hows, and whys of blogging, business, and creative entrepreneurship with girl bosses – which is why I had a blast discussing work/life balance, finding a support system, having the passion to create, and more. Listen to the podcast below and visit the Boss Girl website here!

GenHERation: Question and AnswHER with Kym Gold

GenHERation is a female empowerment network for millennial girls, founded by Katlyn Grasso. I had the pleasure of being interviewed for her series, “Question and AnswHER.” Every week GenHERation talks with a new woman entrepreneur. You can either read my interview below or read it on their website here.

Kym Gold-Cofounder of True Religion Jeans

1) What inspired you to become an entrepreneur?
From an early age, I always wanted to be in control of my own destiny and starting your own business allows for that.

2) What skills helped you translate your passion for retail into a multi-million dollar business?
I built my business by having perseverance toward my goal, the patience to make it happen, and not looking for a no.

3) How do you identify and select new business projects to pursue?
When considering new projects, I always evaluate the product, the people involved, and the demographic it’s trying to reach.

4) Have you ever had a mentor who had a tremendous impact on you as a leader?
Yes, my mother.

5) What is one lesson from your book Gold Standard that high school girls can apply to their own lives?
There are several lessons girls can apply to their own lives including, follow your dreams, stay true to your convictions, and always look for a yes.

Thank you to Katlyn Grasso for the interview, and for inspiring and empowering girls and women!

-Kym

GenHERation: Lessons from the SoGal Startup Bootcamp

Love this article from Carina O., a GenHERation member, on the #IAmSoGal Summit, where I spoke about business and fashion during a Fireside Chat.

GenHERation SoGal Bootcamp

My fireside chat! Photo by @SoGal.

From the article:

During a long first month of my senior year, I began to get caught in a routine and schedule on the weekends with loads of homework, lack of sleep, and no social life. While I could have stayed home for another weekend, I instead
opted to attend the SoGal Startup Bootcamp in Los Angeles alongside GenHERation Founder & CEO Katlyn Grasso and two other local high school girls, Rebecca K. and Jessica A., on Sept. 25 and 26. The two-day event touched on topics of entrepreneurship, technology, and diversity – three topics that I am passionate about – but most importantly, the event was targeted towards women.

 

To continue to the GenHERation article, click here! It’s worth the read 🙂

-Kym

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